Putin’s brutality in Ukraine can get worse. Get ready for a chilly winter
When an incident occurs, it is already too late to begin thinking about aircraft recovery preparedness. Airports cannot afford to wait 24 hours or even a week before a disabled aircraft is removed from the runway. A runway closure this long creates a tremendous financial loss as a consequence. Yet RESQTEC statistics show that preparedness for incidents with disabled aircraft remains low across the globe.
To guarantee efficient airport operations whatever the circumstances, preparedness for aircraft recovery operations is key for any professional airport, especially since very few aircraft operators have the resources and expertise to carry out such operations.
- How to adjust your marketing goals and measurement metrics
- Cutting costs and refocusing spending
- Using technology for improved efficiency and results
- Concentrating on customer retention
- Using targeted digital marketing channels
Adjust Your Goals And Measurement Metrics
During the downturn, adjusting your marketing goals and KPIs to reflect the reduced budget and changes in customer buying patterns is essential.
Before you get started, consider your mindset. Are you mentally prepared for the paradigm shift? If you are still clinging to the highs reached from your more significant marketing budget, you will need to reset your expectations so you can entirely focus on the new challenges ahead.
Are you wondering how your business can keep marketing during an economic downturn?
Undoubtedly, the economic downturn has brought unforeseen challenges to businesses, particularly smaller organizations, and startups. Marketers face their biggest challenge in a recession – how to keep their marketing efforts effective without spending too much.
In this guide, we’ll explore best practices for marketing in a downturn, with tips on setting budgets, utilizing digital marketing strategies, and maintaining customer relationships.
Navigating tough economic times is hard for businesses, but it doesn’t have to mean sacrificing your marketing efforts. Read our business blog post on how to market effectively during a down economy. Topics include:
- How to adjust your marketing goals and measurement metrics
- Cutting costs and refocusing spending
- Using technology for improved efficiency and results
- Concentrating on customer retention
- Using targeted digital marketing channels
Adjust Your Goals And Measurement Metrics
During the downturn, adjusting your marketing goals and KPIs to reflect the reduced budget and changes in customer buying patterns is essential.
Before you get started, consider your mindset. Are you mentally prepared for the paradigm shift? If you are still clinging to the highs reached from your more significant marketing budget, you will need to reset your expectations so you can entirely focus on the new challenges ahead.
Start over with research on your target audience, so your revised marketing campaigns achieve a high conversion rate. Understanding how your audience priorities have changed will ensure you set relevant goals for your marketing campaigns.
When setting goals, consider what you can realistically achieve with limited resources. You will need to try new strategies, so your marketing budget goes further.
Cut Costs And Refocus Spending
Reduce non-essential expenses and refocus your spending priorities to maximize the impact of your budget.
Identify which marketing activities are most likely to generate a return on investment and focus your efforts there while reducing campaigns that are not delivering results. Review contracts with vendors and renegotiate terms where possible to lower costs.
Plus, shift media buying strategies towards more cost-effective digital, online search, or social media channels.
Lastly, review your measurement metrics to ensure they accurately track performance against these lower standards.
