Biden plans floating platforms to expand offshore wind power
It’s always a good time to assess the value of your marketing strategies. Digital marketing is measurable, and marketers love data, so spot checks on how campaigns perform are doable and tweaks applied. However, changing course partway through a marketing campaign is not always advisable, as marketing requires time.
Consider engaging a third-party consultant or auditor to manage some of the review processes for your business.
Why marketing in a recession?
Nonmarketers like business managers need to know marketing has benefits that extend beyond the sale and include:
- Brand awareness and reputation
- Consumer engagement and feedback
- Customer loyalty and insights
During recessions, businesses cut back on marketing investment, and sometimes it’s a necessity.
How to invest in marketing in a recession
Start with cutting back high-volume transactional advertising and building market share marketing strategies that keep customers loyal and close is one tactic that works during recessions.
Your business can dedicate time to engage with its communities on social media and website by creating and sharing relevant content from its blog. We’re all in the recession together, and customer engagement is sure to rise when a business reaches out with helpful tips to get through it.
Avoid dropping all your marketing to cut back on expenses in 2023. Peter Field says the past has valuable lessons for the future, and your marketing can continue to engage customers just in a different way.
